NEW DELHI, INDIA: Tata Communications announced that India-based NDTV Convergence has chosen its LiveBroadcast service, a high-quality, flash-based streaming service, to broadcast three national channels in India — two news and one business — over the internet to a global audience.

The LiveBroadcast service is a part of Tata Communications' suite of content delivery network (CDN) services that are powered by BitGravity's technology. LiveBroadcast will deliver the resources and scalability to support NDTV's growing audience and their need for content and dynamic flow of content, especially during peak times of news traffic.

By leveraging the LiveBroadcast service, NDTV can avoid the challenges and capital outlay of scaling infrastructure to delivery live video over the internet. Tata Communications' solution eliminates the need to install equipment on NDTV's premises, saving on infrastructure costs and allowing for maximum uptime and scalability when channels are added.

To delivery the service, Tata Communications receives live feed from the satellite and streams the contents on NDTV's website using the CDN platform.

Kawaljit Singh Bedi, CTO, NDTV Convergence, said, "Tata Communications' LiveBroadcast service offers a more cost-effective way to improve the quality and provide consistency of NDTV's internet live broadcasts. We found a specialised video delivery provider in Tata Communications. We receive superior quality, scale and multiple delivery options that create new monetizing opportunities for our content."