On the issue of advent of 3G to fuel enterprise mobility market, the paper points out that with heightened pressures for the telecom service providers to augment their stagnating mobile voice revenues, there is a keen focus on 3G mobile services being the driver for greater mobile data applications adoption.

Indeed, the major mobile players have obtained 3G spectrum in those telecom circles comprising a significant number of enterprises, which can potentially be targeted for mobile data services.

Presently, the enterprise mobile data market consists of telecom service provider revenues generated via value added services (VAS), data cards and GPRS. These three segments comprise approximately 17.1 percent of the total enterprise mobile voice and data market.

Mobile email is the most dominant application utilized by enterprises in India today, constituting approximately 91.7 percent of the total enterprise mobility market of 452.94 crores in FY 10.

However, with the advent of 3G networks bringing in higher speed and enhanced bandwidth, more enterprise customers are expected to adopt bandwidth intensive applications on mobile.

The Enterprise Mobility market is expected to reach INR 1386.23 crores by FY 14, and 3G is expected to play a significant role in this high growth. With increasing number of enterprises providing reimbursements for mobile data usage to the employees, and with the proliferation of 3G networks; the enterprise mobile data services are likely to grow in popularity and usage.

The paper further adds that 3G will increase consumer mobile data usage as and when the roll-out of 3G networks in the various telecom circles occurs, it is anticipated that this will be a major tipping point for several stakeholders besides the telecom service providers.

The mobile handset manufacturers in particular, can look forward to a high volume opportunity when the telecom service providers commence commercial 3G services in some of the tier 2 or 3 cities in India. Such a scenario can prove vital in increasing mobile data usage via 3G-enabled handsets amongst the tier 2 and 3 cities in India.