This current feat in South also follows BIG TV DTH's earlier accomplishment of crossing the landmark 1 million-subscriber milestone rationally within 100 days of launch in August 2008, a first among global DTH players.

"It's heartening to note that we're scoring impressively in The South which has diverse content needs. Reaching the magic figure of 5-lakh customer milestone in the four Southern States was a great New Year gift to us. It is indeed a testimony to the superior product and the best proposition offered by BIG TV and its success in accelerating the growth momentum of DTH sector in India," said Mr. Mahesh Prasad, President – Reliance Communications.

According to him, this has been made possible by BIG TV's unbeatable proposition which saw that Southern viewers got their favourite regional bouquet of channels along with popular channels all bundled with a competitive price offering and superior TV viewing experience.

Another plus point for BIG TV has been that it is the only one to score high on an all-inclusive channel bouquet for a cross section of populace from different regions, while other DTH operators focused on stiff packaging in South,.

Among the Southern States, Karnataka with Bangalore topped the list by crossing 150,000-mark customer's base on 1st January 2009. This was achieved with a strong DTH sales network of over 3500 retailers across Karnataka.

Another impressive feat was achieved in Tamil Nadu which is traditionally a regional fare customer base. Both in Andhra Pradesh and Kerala too BIG TV has emerged as the fastest growing DTH operator as these two Southern States have significant number of both the regional and all-India channel viewers

BIG TV's exceptional milestone has not only made it the undisputable leader in Indian DTH sector, but has also resulted in the expansion of the overall DTH market in India.

Mr. Prasad further added, "Besides, BIG TV DTH offers superior product proposition & service quality based on the world's latest MPEG4 Technology platform which offers fully Digital Picture and Sound. Our superior content across the 200-channel bouquet helps us service multiple needs of all customer segments.  Our plans of defining the future of TV viewing in India are on desired course.

Reliance BIG TV DTH: A wholly owned subsidiary of Reliance Communications, India's largest integrated telecom service provider, offers India's first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world's most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country's largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments.
The Customer Service mechanism is fully functional and is serving customers every day in 11 Indian languages. Available at launch at 1-lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.