BANGALORE, INDIA: Bharti Airtel announced that it has entered into a technology partnership with Infosys Technologies Limited (Infosys) to deliver customer experience to Airtel digital TV, its DTH TV service, customers.

As part of its digital convergence platform, Infosys will provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers.
 
Airtel's digital TV technology in combination with Infosys' digital convergence platform will bring digital lifestyle applications offering interactivity and personalisation into the living room.

This will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customised information. For the first time in the country, TV-viewers will now be able to access local city information through interactive applications such as iCity, enjoy hassle-free Internet-like experience on their televisions with iNet, and get live and personalised stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience.

Airtel digital TV customers will also have select websites packaged suitably for TV-viewing, in an application called tPortal. In addition, a host of other innovative applications are slated for release over a period of time.
 
Atul Bindal, president - Telemedia Services, Bharti Airtel, said: "Airtel is delighted to partner with Infosys to offer cutting-edge interactive applications on Airtel digital TV - its DTH TV service. This is in line with Airtel's commitment to innovate and deliver the best technology available to its customers. Through this partnership with Infosys, Airtel aims to revolutionise the TV-viewing experience and usher in the future of television into the country."
 
SD Shibulal, chief operating officer, Infosys, said, "At Infosys, we are focused on helping our clients compete effectively by creating a distinct product experience for their customers. The Airtel digital TV is an example of this focus. The technology platform that powers Airtel DTV brings the potential that computers offer to our television sets. The availability of these services in the Indian market marks a significant milestone – the transformation of the idiot box into a smart box."