BANGALORE, INDIA:  Juniper Networks, which calls itself the 'high-end design house' and believes that diversity is any day better than a single-vendor environment, also takes pride in breaking away from the crowd and delivering best of products at lower costs.

“No vendor can provide you everything that is best of class. At the end of the day, it is not about the best functionality, but the best economics,” says Ravi Chauhan, MD, Juniper Networks. He was speaking to Srinivas Rasoor and Deepa Damodaran of CIOL in an interview recently. Although he shied away from responding to its competitor Cisco's recent marketing campaign, talks in length about cloud, virtualisation, why India is one of its fastest growing markets and more. Excerpts:

CIOL: During the company's Q3 earnings call, Juniper announced that India is doing well. What is driving this growth?

Ravi Chauhan: A virtual cycle is forming in India, which is changing the way enterprises traditionally communicated and computed. This virtual cycle consists of three parts.

The first one is data centre consolidation. Companies are today moving towards this because it is cost effective to concentrate applications and data in one place.

The second is smartphone revolution. It complements the first trend because these smart devices are basically screens, which are untethered wireless devices, that can go anywhere and access data and applications that are 'conveniently centralised'.

As more and more devices come into picture, people want to access even office applications on them.
 
The third thing is bandwidth, which is used to connect both these things. It is becoming plentiful and cheap.

Another year from now you will have LTE, which can give up to 20 times the bandwidth than today. and I do not expect the prices to be substantially different given the competition and technology and then we will not have any excuse not to use it.

So as Steve Jobs kept saying, the 'Post PC Era' is definitely here and one can feel and touch it.

The reason why we are doing well is that we are at the heart of this virtual cycle, which is building up in the country.

Today corporate departments can not specify that people can use only a particular type of device and application.

Juniper has its share of data centre products, security suite of products called Junos Pulse, a thin client that resides in every device, irrespective of whether it is a BlackBerry or Samsung, Android or Windows and connects your device with enterprise network and also provides anti-virus protection for the device.

Bandwidth is the business we have always been in. Today we are enabling wireless operating as well. With LTE, so much of data capability will come in. So just imagine the load that is going to come into the back-end network.

We are enabling wireless operators so that they can beef up their backbone network, in order to deal with the data deluge that is happening.

So everywhere Juniper architecture plays a reference play, which is why it is growing so rapidly.