Security concerns driving video surveillance market

Video Surveillance

Security concerns driving video surveillance market

As more and more businesses shift their operations to India or outsource their work from this hub, there is a need to provide world-class features and facilities

Deepa Damodaran

Thursday, December 18, 2008

Unorganised, nascent Indian market
Surveillance market in India has matured over the years. “There has been an expansion, especially in private sector surveillance. From the early adopters like retail stores and manufacturing facilities, today there is a surging demand for video surveillance equipment across industries,” Khera notes.

However, RFID is yet to find its mark in India. Its usage in India is currently limited to select verticals such as retail, manufacturing and logistics. One of the major reasons why surveillance solutions are steadily gaining acceptance in India is due to the awareness factor. As more and more businesses shift their operations to India or outsource their work from this hub, there is a need to provide world-class features and facilities.

However, the Indian surveillance systems market is highly untapped and primarily unorganised. Only a handful of leading vendors operate in the market. Ninenty percent of the market, especially the home users segment, is dominated by unorganised vendors, who import low cost products from markets such as China.

Increased security concerns driving surveillance market
In India, the security concerns are driving the market, while in the developed economies such the UK and the US, technology innovations are the key drivers.

“Expanding businesses and growing foreign participation in projects has brought in greater demands for such systems,” Khera adds.

The recent Mumbai terror attack in the heart of India's financial capital has spurred an increased level of security concern, which in turn is fueling a strong demand for stricter security systems in place.

“We expect the government and defense forces to further increase investments in surveillance systems. Such measures are also expected from hospitality, retail and education sectors. The terror attacks have also imbibed a sense of insecurity in the minds of home and corporate users, which will further drive investments in surveillance systems,” Khera opines.

Challenges in surveillance
“The key challenges in the industry are limited customer awareness and lack of expertise among the sales and installation departments.

Greater investments in marketing and advertisement by the vendors can help increase awareness about these products,” Khera notes.

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