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Surveillance technology has become a part-n-parcel for any industry today. It has come a long way from being mere a device to identify the unauthorised, unidentified objects at manufacturing and retail outlets, to a system used to track consumers' eyeball movements and analyse the shoppers' behaviour and more. There are a plethora of surveillance systems, such as biometrics, CCTV and RFID, available in the market today, which differ significantly in terms of complexity and usability. While CCTV is a low cost, low complexity monitoring device, biometrics entail comparatively much higher investments as it a very sophisticated technology focused on restricting access. Whereas, RFID is a sophisticated tracking technology. Vaibhav Khera, practice head, technology, Datamonitor India, says: "The value proposition of surveillance devices is more about increased reliability and convenience than cost." Global recession and surveillance Global recession has not spared any industry. "Financial downturn will have a greater impact on mature markets such as Western Europe, the US and Japan, than on emerging market Like India. On the whole, consumer spending will remain low and financial system will continue to feel the pressure, which will hit key vertical such as retail and banking," Khera explains. On the other hand, India will still register strong growth due to increasing security concerns. Financial market turmoil will eventually induce more crime rates. However, it will be unfair to say that video surveillance market in India will have no impact of this economic slowdown. A few sectors such as retail will feel the heat, as they will slow down their expansion plans in the country, which will in turn impact the potential growth in surveillance market.
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