LOS ANGELES, USA: WantedList.com has expanded its Video on Demand (VoD) services and launched its own iPhone tailored site.

The service which is free to WantedList video on demand subscribers and free to DVD rental customers to try, until 8/17, offers unlimited access to over 2,000 full length scenes from its library of movies specifically designed for the iPhone. The streaming site can also be purchased as a standalone service for $14.95 per month.

“We’re really excited about this new product” says Anh Tran, co-founder of WantedList.com. “In terms of new growth opportunities for our company, the new iPhone 3G is about as great of an invention as the DVD was in today’s market.”

In late 2006, Juniper Research stated that the mobile adult content market will grow to $3.3 billion by 2011 from its $1.4 billion number in 2006. Those numbers however were anchored on European and Asian growth. From this Tran asserts that, “the mobile adult industry in North America has been more or less nonexistent due to limitations imposed by carriers, problems with data transferring when you’re not near a wifi hub, and problems with the size of mobile devices itself. The new iPhone basically solves these problems and will be the catalyst that drives the adult mobile business in North America.”

On top of offering this new service to its members, affiliates and content companies can get their own version of the site as well. “We’ve developed the software and content delivery network as a white label solution, where anyone can use their own branding, logo, and colors to promote the site and share in revenues. We’ve also built the technology out as a standalone platform, so that any company license it and put their own specific content on the platform and handle all of their own billing,” said Danny Ting the other co-founder of WantedList.com.

WantedList has other mobile offerings in the works. “Right now we’re just offering streaming but we’ll be adding a whole suite of other products that include interactivity, avatars and other fun mobile based offerings” says Tran.