NEW DELHI, INDIA: Tata Teleservices Limited has announced that its pan-India GSM service will be branded Tata DoCoMo-powered by its partner company NTT DoCoMo, Inc. of Japan.
 
Tata DoCoMo will shortly commence the commercial launch of its GSM operations, beginning with the telecom circles in South India.

Anil Sardana, Managing Director of Tata Teleservices Limited, said: "Tata DoCoMo is a natural choice of GSM brand-name for us, since it will provide customers a dual advantage-trusted service from the house of Tata, riding on the technological superiority of NTT DOCOMO." 

Sardana , said. "TATA DOCOMO will bring to the country products and services that will redefine the Indian telecom experience. Our pan-India rollout should be completed this year," he added.

In his address, Toshinari Kunieda, Senior Vice-President and Managing Director, Global Business Division, NTT DOCOMO, said: "NTT DOCOMO has provided technical inputs to make the TATA DOCOMO GSM network world-class. Progressively, NTT DOCOMO shall bring to India the various products and services that we offer in Japan-such as i-modeTM, LBS and mobile payment-and give TATA DOCOMO customers a flavor of tomorrow. We are closely working with Tata Teleservices on future technologies like 3G and Long-Term Evolution (LTE)."
 
The company unveiled a strikingly different logo-one that underscores the brand's promise of providing  refreshingly different and a liberating experience'. "As a partnership of two pioneering brands, TATA DOCOMO promises to deliver relevant new applications and services that will make everyday life simpler and more enjoyable for the consumer," Mr Deepak Gulati, President, GSM Business, Tata Teleservices Limited, said. "In a market that is cluttered with many operators and confusing options, we will offer simplicity to consumers by being the country's most transparent, innovative and liberating telecom brand," he added.

Superior Technology and Network

From the day of the launch itself, the reach and coverage of the TATA DOCOMO GSM network will be far greater than that of any other operator in India at the launch stage. TATA DOCOMO GSM mobile service will have   extensive coverage in cities and towns, on national and state highways, at airports and along rail  routes, and at places of tourist interest, etc. TATA DOCOMO looks forward to mobile number portability so that Indian  consumers can move to their service provider of choice, while retaining their phone numbers.
 
NTT DOCOMO has played a major role in the evolution of mobile telecommunications through its development  of cutting-edge technologies and services. Over the years, technologists at NTT DOCOMO have defined  industry benchmarks for 3G technology, as also products and services such as i-mode and a plethora of  lifestyle-enhancing applications. Today, while most global telecom players are only beginning to talk of 4G  technology and its possible applications, NTT DOCOMO has already recorded a downlink transmission rate of 250 Mbps over a high-speed wireless network in an outdoor test of an experimental system for Super 3G, also known as LTE, and is targeting to complete the commercial development by the end of 2009. This will hold TATA DOCOMO in good stead as it launches GSM services.

TTSL and NTT DOCOMO are closely engaged in integrating technology, value-added services, products and applications through the mechanism of Business and Technology Cooperation Committee (BTCC). BTCC, which meets regularly, comprises of senior management representatives from both companies.