RIM Blackberry Storm to take on iPhone? - CIOL News Reports

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RIM Blackberry Storm to take on iPhone?

This touch-screen device will inevitably be compared to the iPhone

Nathan Burley

Friday, October 10, 2008

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UK: RIM recently announced its latest handset the Blackberry Storm. This touch-screen device will inevitably be compared to the iPhone.

However, it does have unique features multi-tap clickable screen with separated navigation from confirmation domains, longer battery life, expandable memory with micro SD, more Bluetooth profiles, full qwerty keyboard in landscape mode and it's a Blackberry, which means associated security and integration. RIM also claims the device has been in development since before the first iPhone was announced so should therefore not be directly compared.

The Storm adds another impressive device to the Blackberry portfolio and continues RIM's evolution outside its core market into 'prosumers' and consumer segments. At first look, the Storm seems an excellent addition but to continue growth in the consumer market RIM must consider diversifying its handset line-up further and produce more focused consumer-oriented/multimedia devices. RIM must be careful however not to bite off more than it can chew – diversification into a broader focus consumer company brings considerable challenges.

The Storm will target the higher-end of the market and big screen motivated buyers. It is also expected that the Storm will be priced lower than the BlackBerry Bold. In AP the phone will be initially available as a Vodafone exclusive in Australia, New Zealand, and India. Other markets are expected to be announced shortly.

The author is an analyst at Ovum, a global advisory and consulting firm.

©CIOL Bureau

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