BANGALORE, INDIA: Onze Technologies India Pvt Ltd introduces Latlong, a location search and driving directions service in the easy to use SMS platform, wherein, people can search Where a place is and also how to get there from any other place in Bangalore.

Latlong is an SMS-based location search and direction finding service that provides directions to people with or without Smartphones to any location in Bangalore. The directions are easy to understand, explained in layman's language with familiar landmarks that virtually makes it impossible to get lost in the city ever again.
 
How Latlong works: The user sends an SMS to 90088 90088. The request goes to a server managed by Onze. The server automatically and instantaneously entertains the request from the customer as the information is already preloaded into the server.

The service has been tailored to address the unique market requirements of India where people are not used to navigation maps and location based services are yet to catch up. Onze was founded with the aim of building India's best Location Based Service.

 "There are a lot of challenges that the LBS industry in India is facing currently and most important of these is availability of accurate GIS (Geographic Information System). The problem lies in the fact that the current GIS data has been built for other requirements and not for LBS" says Sudarshan H S, CEO of Onze Technologies.