NEW DELHI, INDIA: One 97, India’s largest and most widely deployed telecom application Platform Company, unveiled their new services for mobile video applications at VAS Asia 2008. The bouquet of services includes the first-of-its-kind Video Portal and “Vringo” in India.

One97 has entered into a strategic partnership with Vringo where users are allowed to set their own visual or video ring tones and choose the video, avtaar, slide show or picture they want their friends to see when they call. Vringo is the first viral mobile application allowing users to seamlessly join a community, then choose, create and share video ringtones.  Vringo is a completely hosted, client server based solution which is easy to use and manage.

Vijay Shekhar Sharma, MD, One97 said: “Customer experience has been at the core of our business and product innovations.  As we enter the next generation in mobile technology we are introducing the next big thing in mobile entertainment: video. Mobile video applications are the future, it’s no longer a question of whether these applications will be available in India, but more of when and how will these applications be available."

Another solution offering includes the video portal application which will enable feature-rich, personalized video interactivity using innovative options of bringing video content, information, community services, and business to subscribers. The subscribers will be able to access the video portals from anywhere: on the move, at home or in the office, allowing single, easy access for converged personalized video applications.