“For operators and OEMs to see a true ROI, they need to ensure these services are easily accessible to the mass market,” said John Jackson, vice president of research, CCS Insight. “As these speech solutions become more intelligent and pervasive across, within and among applications, they’ll be an important factor in helping the mobile market realize new revenues and increased customer loyalty.”

As VSuite ships on millions of devices today, operators and OEMs are able to quickly take advantage of NVC 2.0 and help drive new operator and OEM search revenues through greater discovery, access, and usage of search applications. Additionally, users engage NVC 2.0 directly from the idle screen at the push of a button, making it very easy to jump directly to an operator’s purchase page in their online music store or to search results with targeted advertising, generating additional revenue opportunities.

Operators can also generate new revenues from bundled messaging packages, since NVC 2.0 allows users to dictate completely open-ended text or e-mail messages. This feature is based on Nuance’s state-of-the-art Dragon NaturallySpeaking speech recognition technology, used by millions of people worldwide.

“As a leader in handset innovation, Samsung invested early in the requirements definition, development and testing of NVC 2.0. We have worked with Nuance to integrate VSuite into many of our devices and found its use in navigation, Web search, and dictation both logical and intuitive,” said Omar Khan, senior vice president, Strategy, Product Management and Customer Service, Samsung.

“In working with Nuance to bring voice command and control to our feature phones, it’s clear that they’ve invested significant resources in making speech a pervasive yet reliable interface for the broader mobile market,” said S. Jay Yim, Ph.D., executive vice president, chief marketing officer, Pantech.

“The accuracy and performance of Nuance’s Open Voice Search feature is extraordinary. We tested it integrated to the Medio Web Search application for months and found it to be highly accurate and highly addictive,” said Rob Lilleness, president and chief operating officer, Medio Systems, Inc.

The NVC 2.0 framework is available to mobile operators and OEMs today in more than 20 languages.