HP unveils business unit for telecom media

HP's new business unit for telecom, media

Unit aims to be solutions powerhouse for customers

Thursday, March 05, 2009

BANGALORE, INDIA: HP today announced it has created a new business unit to address the specific needs of service providers, network equipment suppliers and media companies. The decision, which includes additional investment, reflects HP’s commitment to the communications, media and entertainment (CME) industries.

HP Communications and Media Solutions (HP CMS) consolidates the company’s telecom and digital content management software with industry-specific professional services capabilities, and extends the company’s industry leadership. HP CMS is also closely aligned with recently-acquired EDS, integrating its professional services and offerings for the CME market.

The new unit was created to accelerate solution development and streamline the delivery of solutions, to help communications and media industry customers compete more effectively in a fast-changing market.

HP CMS brings to market complete solutions that include consulting and integration services. As complexity increases, customers need comprehensive solutions that are built with the right mix of both software and services. HP CMS solutions incorporate HP software intellectual property, global services capabilities, server and storage assets, as well as contributions from a large partner community.

Residing within the HP Software and Solutions business, HP CMS incorporates the resources of the HP Communications, Media and Entertainment (CME) unit, the HP OpenCall business unit, and the global CME consulting and integration practices.

“Service providers can reduce cost and risk, while still growing revenue -- by tapping into the HP CMS solutions powerhouse,” said Kamal Dutta, Director, HP Software and Solutions, HP India. “ the telecom and media customers will see more innovation, faster deployment, and more flexibility in the way they take advantage of HP solutions and services”, he added.

Customers need the right balance of software and professional services

HP CMS customers, both telecom service providers and media companies, are facing unprecedented complexity.

Telecoms must bring to market hundreds of new voice and multimedia services that provide a personalized customer experience. Media companies are digitizing their entertainment assets and must adapt to a changing supply chain that involves multiple delivery channels and rapid growth of end-user devices. To meet these challenges, companies are evolving their networks and related operations and business support systems (OSS and BSS).

To provide customers with the right balance of software and services, HP CMS solutions teams draw on internal research and development, partner assets, and intellectual property gained from customer engagements. For professional services, HP CMS is structured to capture methodologies and best practices from all customer engagements around the world – so that the portfolio of expertise is enhanced for other customers.

HP CMS fast-tracks solutions to customers

HP CMS delivers a full portfolio of solutions aligned to the business requirements of telecom and media companies. There are four solutions domains within HP CMS, each of which focuses on a specific set of customer needs:

·            Service Delivery Infrastructure and Applications – core network solutions, mobility management, call control, device management, service-oriented-architecture-based service delivery platforms to enable third-party developers and Web 2.0 alignment, subscriber data management, and personalized voice, data and video services.

·            Next Generation OSS – service fulfillment including order management and provisioning, service assurance including integrated fault and performance management, and end-to-end service quality management .

·            Customer Intelligence and Billing – mediation and real-time charging, data retention and management, and HP CentralView solutions for fraud management, revenue assurance and dealer management.

·            Digital Media – digital content management and distribution, as well as storage for media companies.

To provide customers with greater flexibility, HP CMS is leveraging EDS’ outsourcing expertise and global portfolio. With EDS, HP can offer service providers and media companies a choice in the way they deploy solutions. They can utilize the HP CMS solutions on an outsourced basis, as managed services, or deploy them as in-house solutions. Either way, HP can provide customers with greater ability to manage cost and risk.

©CIOL Bureau