BANGALORE, INDIA:Bharti Telesoft announced its alliance with the MTN Group, a major provider of mobile services across Africa and the Middle East, to deliver multimedia messaging center (MMSC), short message service center (SMSC) and wireless application protocol (WAP) gateway solutions for all 21 MTN operations.

Listed in South Africa, the MTN Group is a multinational telecommunications group, reaching more than 500 million people and with more than 74.1 million subscribers as of June 30, 2008 across its operations. 

As a part of the deal, Bharti Telesoft will be providing SMSC, including its SMS router and mGateway solutions, as well as MMSC and WAP gateway solutions – solutions that Bharti Telesoft gained via its acquisition of Jataayu Software. 

Announcing this deal, Sai Prabhu, VP key accounts, Africa, Bharti Telesoft, said, "MTN is a prestigious client for Bharti Telesoft and we are thrilled to be strengthening our relationship with the group via this major win. We are looking forward to enabling enhanced interactivity among all segments of MTN's broad subscriber base, including both novice and advanced users of messaging value added services."

Sifiso Dabengwa, COO, MTN Group, said: "Bharti Telesoft's solutions have given us a powerful edge in the market, enabling us to offer a wide range of innovative services to our customers, and from the operational perspective, have also enhanced our performance scalability and streamlined our operations. Bharti Telesoft's value added solutions are already running successfully in various MTN Operations and we believe this suite of messaging solutions will stimulate increased usage and encourage greater interactivity among new and existing subscribers as well as enhancing the overall service experience."