Besides ensuring seamless connectivity in the hinterlands, the initiative also enables that accidents at nearby highways are instantly reported and the accident victims are given medical support. The convenience of communicating when on the move coupled with this ability to save lives makes the auto rickshaw PCO a social offering to reckon with.

All the auto rickshaw driver, in his bid to ensure convenience to his customers, has to do is pay for the PCO coin box which comes at a nominal cost of Rs. 1000 and recharge it with a Rs. 501 prepaid card. This prepaid card enables the rickshaw driver to collect Rs. 750 in his PCO's coin box thus giving him a gain of around 50 percent on the initial recharge itself.

Judging the cost effectiveness and value for money of the auto rickshaw PCO, Airtel has already received a request of another four auto rickshaws at Boisar and can clearly see this trend catching on.