NEW DELHI, INDIA: Bharti Airtel announced a three-year managed services deal with Comviva, a provider of integrated value added service (VAS) solutions for mobile operators in emerging markets. Thus becoming the first telecom services operator in the world to have a managed services agreement for its VAS portfolio.
 
Comviva will manage Airtel's VAS nodes across India from various partners, to meet defined service level agreements.

Atul Bindal, President, mobile services, Bharti Airtel, said, "With Comviva managing our full suite of value added services, we anticipate enhancements in the service experience we deliver to our customers, the range of services we are able to deploy and the speed of new service rollout."

Manoranjan Mohapatra, CEO, Comviva, said, "With this deal, we are building on our success in providing managed services for Airtel Sri Lanka, which launched commercially in January this year and on our extensive experience in delivering managed services for a range of products. In addition to managing Airtel's 2000 VAS nodes – from a range of partners - we will also manage the complexities associated with the emergence of multiple technologies, different standards, applications and a myriad of content to help grow Airtel's value added service business."