MUMBAI, INDIA: Bharti Airtel Limited announced the launch of Airtel digital TV, its direct to home (DTH) satellite TV service.

Airtel digital TV, which is a perfect blend of latest technology, unique features, and great content, promises to redefine the digital home entertainment experience. The service will be available to customers through 21,000 retail points including Airtel relationship centres in 62 cities across the country starting October 9, 2008.

Manoj Kohli, CEO and Jt. MD, Bharti Airtel, said, "We are starting a new chapter in our journey, one that adds a new dimension to our existing product portfolio and is a major step towards transforming Airtel from just a telecom brand to a lifestyle enabler. The launch of Airtel digital TV is the culmination of our three screens strategy, which is to be present across mobile phone, computer and TV screens."

Atul Bindal, president - Telemedia Services, Bharti Airtel, added, "We believe that the Indian DTH segment offers immense growth potential going forward. Given our deep understanding of Indian customer, we believe that Airtel has created an excellent product offering. With added benefits of Airtel's strong brand equity and wide distribution network, we are well placed to emerge as a leading player in this segment."

Airtel digital TV uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high quality audio for the customer. This latest technology also enables delivery of more complex interactive content and is high definition ready.