NEW DELHI, INDIA: Bharti Airtel, India’s leading mobile service provider has unveiled a unique opportunity for its customers with the launch of ‘Airtel Mobile Campus’. A unique ‘virtual place – on the move’, Airtel Mobile Campus, by facilitating a one-of-its kind convergence through web, wap and SMS, gives a new dimension to the idea of the mobile as the most simple, convenient device for entertainment on the go. With this, customers can express their feelings, emotions, needs, aspirations and connect with their friends anytime anywhere.

A unique 360 degree offering for the youth, Airtel Mobile Campus enables an exciting user experience with a host of activities that users can engage in. Users will amongst others, be able to upload & share photos and videos or blast an SMS to their circle of friends on Campus, express themselves through mini blogs, give shape to their aspirations with contests & applications or participate in discussions/forums happening on their Campus. What’s more, users get to avail Night and weekend calls @ 25p, SMS @10p and earn rewards on the basis of the activities they engage in on Airtel Mobile Campus.

Shashi Arora, CEO Bharti Airtel, Mobile Services Delhi & NCR says: “One of the key enabling reasons for our continuing leadership position in the competitive telecom market has been our ability to ‘Think Fresh’ and innovate, giving our customers a delightful experience. Airtel Mobile Campus brings a unique ‘virtual place – on the mobile’ enabling customers to give shape to their aspirations through unique community engagement initiatives and communicate the way they want to, anytime anywhere.”

Users can access Airtel Mobile Campus by visiting the Mobile Campus banner on Airtel Live! Or by sending keyword < mcampus> to 54321 to get a link to Mobile Campus on their GPRS enabled handsets. To avail the Airtel Mobile Campus service, existing as well as new customers need to recharge with Rs. 250 for a talk-time of Rs. 50 and a 90-day validity period.

Tariffs:

Calls   Day**  Night/Weekend**
Local Airtel to Airtel  0.5     0.25  
Other Calls     1       0. 5  
STD     1.5     1     
SMS   
Local   0.2     0.1   
National        0.5     0.25  

* *(All call tariffs@ Rs.. per minute, Night tariffs for calls between 11:00pm-7:00am,Weekened tariffs-Friday 11:00pm-Mon 7:00am)