NEW DELHI, INDIA: mCarbon, a mobile VAS company with interests in the music, community and care verticals, recently launched its offering of interactive short messaging service – SpeedSMS.

Part of the US engineering services conglomerate, MobileComm, has created unique user-centric, multimodal, technology agonistic content delivery and customer experience eco-system for telecom and media companies.

In an exclusive interaction, Rajesh Razdan, cofounder and Director at mCarbon shared his company's plans to go global after redefining the 'value' in Value Added Services (VAS) segment in the Indian market, with R. Jai Krishna of CyberMedia News. Excerpts:

CMN: What is the addressable VAS market size for mCarbon?

Rajesh Razdan: mCarbon is targeting its products and services initially for India and South Asia, and then looking at immediate expansion at Americas, followed by Europe. The R&D is being headquartered out of India and we are looking at the immense VAS potential.

We would like to deliver our products and services in messaging, music delivery and naturally evolved communities. We are looking at garnering approximately 15 percent share of the consumer VAS market in the next two to three years.

CMN: What are the products / applications to be launched in India, and what are its features?

RR: Our offerings are primarily in music, community and care verticals. We have developed a cutting edge VAS services enabler, called GreenRoom, which has modules like search, personalisation and recommendation as key attributes. The offerings will be available through all types of access modes like voice, text, WAP/GPRS and handset/handhelds.

We have also specifically chosen customer care portfolio in our offerings in order to bring the end customer closer to the type of service that he/she wants and not what someone pushes. One of the major technologies getting popular world over is the ODP (on-device portals) and mCarbon today has one of the best ODP development environment in the world for rendering handset client application services over variety of mobile phones and devices.

One of the key Greenroom offering called SpeedSMS, which is a interactive session based SMS, is being launched for the first time here with all of the features mentioned above. We feel this would be the defacto way of communicating with customers as far as service offerings on SMS is concerned.

NEXT>>

Email This   Print This   Comments   RSS