Text is the leader but voice is equally growing

MVAS

'Text is the leader, but voice is equally growing'

MVAS, with the entry of 3G, is ushering in more and more players

Deepa Damodaran

Monday, October 13, 2008

We have handpicked information to meet customers’ needs and tailored the presentation to mobile. In addition, we even provide access to websites on mobiles.
MyToday offers comprehensive mobile marketing solutions to advertisers like brand/awareness campaigns, customer engagement and customer acquisition/lead generation, making it a highly participative media vehicle, compared to conventional media, which is suitable only for solicitation.

CIOL: Whom are you catering to? How large is MyToday's subscriber base?

AS: MyToday, initiated less than two years back, has a formidable subscriber base of close to four million unique users spread across all telecom operators, with penetration in urban, as well as tier-1 and tier-2 centres.

Nielsen Research Figures

Average Age is 25 years
69 percent are from nuclear families
64 percent are graduates or above
30 percent use GPRS regularly & total of 59 percent have access to GPRS

EC Classification In Metros and All India

Metros

53% SEC A
31% SEC B
13% SEC C
2% SEC D
1% SEC E

All India
44% SEC A
35% SEC B
15% SEC C
4% SEC D
2% SEC E

Age Classification

Male Female Breakup

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