• Benefits for TV Companies / Producers to both increase audience share and create new prime time hours - e.g. during the journey to and from work and lunch time.
• Advertisers would benefit with this additional outlet for communicating brand messages and interacting with a target audience
• Mobile Operators can excellent service that will interest their customers and provide opportunities for interactive services
     Interactive services will increase traffic over the mobile network again presenting revenue opportunities 
• Existing network infrastructure, such as high TV towers, is ideal for supporting the transmission of mobile TV, therefore, co-operation with mobile operators can speed up consumer take-up of mobile TV and lead to faster increase in revenues 
• Viewer benefits are exponential as traditional broadcast television will be accessible on a mobile device, bringing familiar and popular content to people wherever they are at a low cost.
• Governments can enhance services to citizens, ranging from education to health care to safety, security and emergency related initiatives.
    For example, in the case of a tsunami or a typhoon, live updates, warnings and emergency preparedness information could be instantly broadcast to mobile devices that could potentially save lives.
    The nascent mobile television industry also creates jobs and opportunities and will strengthen broadcasters and mobile operators by providing an avenue to offer new revenue generating services, while at the same time creating opportunities for innovative local enterprises that provide technology, content and advertising.

Source: Qualcomm