The hyped-up phones usually get all the attention but it's interesting to see how the most popular phones differ from the most highly rated:

The Nokia N96, whilst being the most popular phone on the market, gets marked down by reviewers for poor battery life and software problems. At around £500 for Pay-As-You-Go (PAYG) customers, it's no surprise that it also gets rated below average for value for money.

However, it does impress with its design and features. One reviewer writes "great picture and video quality, very easy to find your way around, fantastic features...looks good".
 
So who wins the race?
When it comes to value for money, the stylish Samsung F480 Tocco is a great buy. It scores highly for design and features and gets much higher scores for battery life than the Nokia N96, both iPhones and the BlackBerry Bold 9000. It's around £150 PAYG or free on some contracts.
 
Here are some of the reviews from owners of the Samsung F480 Tocco:

Positive:
+ Easy to use, good haptic technology feedback from the touch screen, excellent camera, fair battery life, smart, compact, stylish.
+ It's easy to use and has a very good memory and has good features that I would have expected.

Negative
- No Wi-Fi capability.
- Should come with a ball point touch screen pen, can be hard to press the right keys sometimes.