BANGALORE, INDIA: Minority Report – a Steven Spielberg movie starring Tom Cruise and released in 2002 – was one of the first movies to bring to fore the concept of mass customization of outdoor digital signage. Using biometric identification techniques, passers-by would get offered special deals and discounts on all manner of retail products – as they walk down high-street. Futuristic? Not quite…

Over the last decade, retail companies have begun to rely heavily on telecommunications for the daily operation of their business. A highly-resilient, fast and secure interconnected network is mission critical to large retailers at every stage of their business value-chain - from sourcing raw materials and goods at optimal prices, to real time management of store stocks across their network, providing always-available & secure online shopping portals, and payment processing via credit or debit cards.

In recent times, high street shops have become aware of the power of in-store merchandising and customized marketing. Retailers have always been very particular about centralized control of their brand identity – and an exciting new telecommunications technology is bringing the future closer than ever before.

Welcome to the new world of Digital Signage!

The birth of a new medium
So, what is Digital Signage? It is a new telecommunications-enabled business solution that allows retailers to stream customized advertising, special offers & promotions, customer-specific messages, in any multi-media format, on a countrywide or regional basis to any of its stores – from a central location!

Targeted in-store advertising is already known to positively influence customers’ buying behaviors. With the new Digital Signage solutions, retailers can expect to enhance the impact of their promotional campaigns. It is now possible to customize advertising – right down to a specific store in a specific location. Retailers can now showcase their latest & greatest products faster than ever before.

This new technology not only ensures that effective marketing materials are used by each store, it also reduces the significant cost of printed materials and provides a consistency of brand experience. This is the new green and mean marketing machine!