INTEL IDF, TAIPEI, TAIWAN: According to Shane Wall, Vice President of Intel's Mobility Group and Director, Strategic Planning, Platform Architecture and Software, Ultra Mobility Group, Intel, the Internet keeps growing with social networking, user generated content, location based services and content, etc. "Users want to take all of these experiences along with them," he said. "There is a 2:1 preference for full Internet vs. limited Internet."
Wall described how the Internet is positioned to go mobile, Intel's inherent advantages in the MID segment, and the progress Intel is making on the silicon, platform, and ecosystem fronts.
Users want to carry this Internet experience with them in their pockets (or purses). He said that the Intel Atom processor Z5xx series-based MIDs are continuing to become platforms for innovation in the mobile ecosystem and showcased a number of devices coming to market.
Intel Atom processor-based MIDs
Wall reinforced how the Intel Atom processor delivers the highest performance in the sub 3W segment, while consuming dramatically lower power, with >2x performance against today's marketplace competition.
He demonstrated Intel's highest-performance Atom processor, 1.86GHz, on an OQO Productivity MID and showcased "World of Warcraft," one of the most intensive online games on the device. He also showcased support of full HD (1080p, 30fps) in the Intel System Controller Hub and highlighted the inherent advantage IA MIDs have in delivering Internet compatibility.
First-generation MIDs
Wall announced the launch of the Compal device, branded "My PC Pocket," on the SFR network in France. The device boasts of a compelling UI, integrated apps and services from the SFR portal, seamless WiFi and 3G roaming, and an SFR apps store with easy access to rich content and services.
He said: "The device is launching for SFR subscribers in mid November, 2008. It allows seamless roaming between Wi-Fi and 3G networks. We are also launching an Apps Store, a first for Intel Moblin MIDs."
Wall also spotlighted a number of MIDs in his keynote including the Productivity MID from Kohjinsha, the Clarion Mobile Internet Navigation Device (MiND), and the BenQ Entertainment/Communication MID recently deployed on the TIM network.
Wall also outlined the growing momentum behind MIDs with strong interest from partners such as Asus, BenQ, BYD, Clarion, CompalFujitsu, Sharp, Sony, USI, etc.
