BANGALORE, INDIA: Farnell Electronics, a part of the Premier Farnell group of companies, recently established its sales presence in Pune, as part of its phased rollout plan, post the launch of the company in June 2008.

Headquartered in Bangalore, the company has already established seven other branch offices in cities, including Bangalore, Coimbatore, Ahmedabad, Chennai, Hyderabad, New Delhi and Mumbai, and, plans to set up another branch in Kolkata.

Harriet Green, CEO, said, "We have put up a new India Web site, which has over 450,000 products. Our site also supports live chat. We also have eight call centers. Our support is largely for the SMEs. We are a publicly filed company in India." The company has over 2 million customers worldwide.

On Farnell, she further added: "We have a great supply chain ecosystem for our customers. This is total care for customers. As an example, we stock all of TI's 40,000+ products. We take a Web order every 8 seconds. We are extending this investment in India."

Ravi Pagar, Director, Farnell Electronics, added that users are able to search on the Indian Web site for components and products by part numbers.

The company has two technology centers, one in China and another in Bangalore, India. According to Green, Farnell's goal is to achieve $1 billion for the Indian market.

She added: "We have already invested Rs. 200 million in the purchase of Hynetics, besides hiring people and on infrastructure. We will spend another Rs 200 million on branches, warehousing, etc."

RoHS, REACH compliance
With so much of focus nowadays on green electronics, it is natural for Farnell to be one of the leading proponents. Green said, "Our components are REACH, RoHS and WEEE compliant."

She added: "Unfortunately, the lead content in Bangalore is quite high. We will also work with the environmental agencies here and work on resolving this problem."

Farnell is said to be the only components distributor in China, which is stocking products that are RoHS compliant. "We give a guarantee on our invoice that our products are RoHS, REACH and WEE compliant. In China, each province has zones where electronics products are dumped," she said.

According to her, all major components manufacturers were now becoming environment compliant. "The supply chain is more now in balance as the electronics environment is maturing."

Speaking on partnerships, she noted: "We are exclusive partners with Altera in Asia. We also have a special partnership with TI. We have over 4,500 authorized partnerships globally, with companies in semiconductors, passives, electromechanical, connectors, wires, screens, ICs, repairs, power, displays, flexible substrates, optos, etc."

Pagar added: "Sony Ericsson is setting up a design center in Chennai. We are partners globally, and they wanted to replicate that in India. We have a similar kind of relationship with GM."

Highlighting the fact that India has a great design industry, he felt that if more distributors like Farnell were to enter India, it would only go on to help the country.

Pagar also touched upon LiveEdge, a competition for students and designers.