PayMate MD invests in mobile ad co Vserv

MUMBAI, INDIA: India’s mobile payments company PayMate's founder and MD Ajay Adiseshann on Tuesday announced his angel investment into Vserv, a mobile ad network in India focusing on In App advertising

Vserv solution would now be available for developers with apps developed in J2ME and Android platforms. J2ME is a popular platform that is available on a majority of Nokia cellphones, globally and a huge range of feature phones.

Android on the other hand is a fairly new platform that has witnessed an exponential growth of nearly 77 per cent in India and South-East Asia in 2011.

Adiseshann said, “Vserv has grown exponentially over the last 18 months in India and is now entering APAC markets. Dippak and Ashay, the founders of Vserv, have had tremendous exposure in the digital space, prior to setting up Vserv, with an excellent execution track record. Vserv’s unique technology gives it a clear edge.”

App development is fast emerging as a lucrative field for Indian developers. Vserv provides developers with a frictionless platform to monetize their apps and advertisers an ecosystem to reach out to consumers.

The introduction of 3G, growing acceptance of Smartphone’s and feature phones has enhanced the reach for publishers. Presently, Vserv boasts of an ecosystem with full-screen Ads in more than 3500 Apps, predominantly J2ME and Android platform. The company founded in January 2010 has already worked with 50 plus brands.

“With the global consumption of apps growing unabated, In-app advertising is now a viable revenue stream for app developers. India is one of the fastest growing places for app as well as Mobile Internet consumption. Therefore, mobile advertising is gradually growing in acceptance both among advertisers and the mobile Applications (Apps) Developers” added Adiseshann.

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