NEW DELHI, INDIA: ViewSonic Corp. today launched a new initiative promoting company’s commitment to conducting business in an environmentally responsible manner. By designing energy-efficient products and adopting recycling programs ViewSonic has taken serious steps towards reducing the amount of waste ending up in landfills, for a more eco-friendly approach.

As a part of the initiative, ViewSonic ensures building in energy-saving features in all of its products. This is aimed towards helping customers not only save energy, but also save money.

All of the company’s displays are now ENERGY STAR compliant, and all displays released since July of 2008 will feature a power-saving Eco Mode that will offer up to a 56 percent energy savings.

Starting with product design, ViewSonic will strive to reduce the waste associated with its product lifecycle. Product designs now include recyclable plastic and a screw-free assembly, which reduces the number of parts on a given product and makes disassembly for recycling more efficient.

ViewSonic has also partnered with a range of ISO 14001 certified recyclers to offer customers several options and incentives to return and recycle used products through its Recycle+Trade-In program.

Over 30 displays of ViewSonic have also received EPEAT Silver Certification which is given to products that reduce toxic materials and waste, are mercury-free, and feature reduced energy consumption.

Speaking on the initiative, Gautam Ghosh, Country Manager, ViewSonic Technologies India Pvt Ltd said: “ViewSonic recognizes the importance of incorporating eco-friendly and power saving green IT initiatives in its product lifecycle for the benefit of its customers. The company is committed towards incorporating environmentally responsible decisions in its day to day operations and will continue to find new ways to enhance its green efforts."