Sony India launches 15 new LED TVs

BANGALORE, INDIA: Sony India today unveiled its LED TV line-up with 15 new models powered by X-Reality, promised to be a unique picture engine to assure superior picture quality.

All these models are Internet-enabled, allowing customers to watch, communicate and search the Internet, stated a press release.

Apart from this, nine LED TV models are Full HD 3D TVs for 3D viewing experience. After introducing these products, Sony plans to maintain its market leadership with 30 per cent share in the flat panel display segment.

The electronics major said that it has lined up Rs.. 150 crore marketing investment towards a multi-media brand campaign. It also aims to undertake aggressive channel expansion by opening 1,000 new outlets in FY11.

Masaru Tamagawa, managing director, Sony India, said, “The new Sony LED TV with its unique X-Reality picture engine will redefine television viewing once again by providing the best picture quality to the customers.”

“Bravia is our flagship category contributing 35 per cent to total sales. This financial year, we plan to maintain 30 per cent market share backed by strong product line-up, aggressive marketing strategy and robust expansion plans.”

The demand for LED TVs, according to the release, is on an upswing with 15 per cent contribution to total flat panel sales till April 2011 (As per latest GFK reports).

“X-Reality analyzes each scene pixel-by-pixel and uses sophisticated pattern matching the picture, which ensures that the customers always get the best picture quality possible. X-Reality enhances the contrast, gives superfine details and reproduces vivid images to display true-to-life colours,” the release added.

Sony also has some exclusive Internet content such as Sony Entertainment Television video clips, Music Search enabling customers to search artist, album and song information while listening to music tracks and upcoming applications such as Friday Moviez.

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