Satellite radio: Is the market starting to listen? - CIOL News Reports

DataQuest

|

Audio

RSS

Most Commented

Unified Communication for your Biz

Improve your contact center performance. See how you can make a difference.

Reach the ICT Community

Engage and build your ICT audience with CIOL online advertising.

Satellite radio: Is the market starting to listen?

By 2014, global shipments of satellite radios will rise to 8.9 million units, nearly double the 4.6 million in 2007, iSuppli predicts

Thursday, August 14, 2008

RSS

USA: Despite a six-year market presence, there remains considerable confusion surrounding satellite and digital radio due to the introduction of multiple digital radio standards.

However, iSuppli Corp. believes that market changes, including the merger of the two principal satellite broadcasters in the United States, will allow vehicle manufacturers to be more confident about supporting digital radio in their development roadmaps, boosting sales in the coming years.

By 2014, global shipments of satellite radios will rise to 8.9 million units, nearly double the 4.6 million in 2007, iSuppli predicts. In 2008, shipments are expected to rise by 13.3 percent to reach 5.2 million units.

The attached figure presents iSuppli's forecast of worldwide OEM satellite radio shipments through the year 2014.

Source: iSuppli

Source: iSuppli

US satellite radio: After the merger
In March, the US Department of Justice (DOJ) ruled in favor of a merger between satellite radio operators Sirius and XM Satellite Radio Inc.

"This is good news for strategic planners in the automotive business, as well as top-tier and aftermarket suppliers that have spent the last 18 months 'on hold' pending this merger," said Richard Robinson, principal analyst for automotive electronics, for iSuppli.

"Satellite radio providers Sirius and XM have retained end-to-end control of their value chain, from hardware to content. This has allowed them to develop an entire ecosystem with the freedom to push through proprietary broadcast and receiver standards. In contrast, most other digital broadcast standards have required significant buy-in from third parties. The result has been patchy acceptance of most other digital radio formats. With the merger approved, Sirius and XM now are free to expand their business using their successful business model to a wider audience."

BMW drives HD radio ahead
iSuppli also is very encouraged by BMW's decision to roll out High Definition (HD) radio as a standard feature in all its US vehicles starting in September.

"iSuppli's clients, which include semiconductor suppliers and top-tier automotive equipment makers, realize that until car makers begin to offer digital radio technologies as standard features in vehicle head units, the additional cost of installing digital radio as an option will continue to be a deterrent to wider adoption," Robinson said.

Source: iSuppli, USA

©CIOL Bureau

Would you like to on this article?

Be first to comment on this article

Name
Email
Your reply

Sponsored Links

	Simplify Business Management. ERP solutions by IBM
	Carry your Dream, Convey your Value with ZTE
	A fault tolerant server to reduce your TCO

Custom Sites:

	A must attend event for IT Professionals
	How to make your enterprise productive
	Unified Communication can impact business. Know how

Demo Downloads On:

	Making Web3.0 a Reality!
	CIOL Enterprise Next :What's NEXT in IT? :
	Decrease Total System Costs With Cyclone IV FPGAs

Business-Media Solutions:

	Reach your desired Target Audience and realize high ROI
	Effective ways of Customer Acquisition through Demand Generation
	Reach 2,500 potential Enterprise Customers!

C-Change 2010 | Enterprise Virtual Conference | Opt-In-Newsletters | RSS Feeds | Link Partners | Videocast
Podcast | White Papers | Case Studies | Specials | Tutorials | Ask the Expert | Forums | Product Reviews | Discussion Board

+ Worth a click +

CyberMedia | PCQuest|Dataquest | Voice&Data | Living Digital | DQ Channels | DQ Week | Global Services Media | CyberMedia Events
Cyber Astro | CyberMedia Digital | DQChannelFinder | BioSpectrum | BioSpectrum Asia | Voice&DataConnect | DARE

About CIOL | Media Kit | Site Map | Contact Us | Help | Write to CIOL | jobs@Cybermedia | Privacy Policy

Copyright © CyberMedia India Online Ltd.
All rights reserved. Reproduction in whole or in part in any form or medium without written permission is prohibited.
Usage of the content from the web site is subject to Terms and Conditions