According to these sources, since the global motherboard market is not expected to have any strong growth in shipment in 2010, the recent claims by Chewei Lin, vice- president (open platform business) of Asustek Computer, that the company is targeting 20 per cent on-year growth for 2010 are “unrealistic.” Such a large-scale increase in shipments will need some big event such as the sudden departure of a first-tier maker of motherboard, the sources added.

Most analysts in the industry believe that Asustek Computer is planning to pad out its figures by adding on the 3 million-4 million motherboards shipped in OEM desktop systems by the Asustek Group to its own shipments. Earlier, these figures were accounted for under the shipment figures of Pegatron Technology.

The sources are of the opinion that Asustek Computer “cannot get away with numbers games” even as the company is attempting to fulfill its second target of achieving a 50% share of the motherboard market in 2014. One first-tier manufacturer of motherboard, the sources explained, will have to quit the market for Asustek Computer to accomplish this.