NEW DELHI, INDIA: Axis Communications has announced its business strategy for India. Axis will strengthen domestic presence through its various partner programs aiming to reach tier-1 and tier-2 cities through its network of resellers. Besides Anixter, Axis has appointed Ingram Micro as a distributor.

Axis also plans to expand its portfolio of network video cameras and related solutions to address retail, infrastructure and transportation sectors which it has identified as high growth segments.

“The world is seeing a shift from analog to digital video surveillance and Axis is well poised to ride this wave with its leadership in IP-based network video combined with well-established channel partnership programs. Asia is driving growth in digital surveillance, as countries like India experience tremendous growth.  We expect India to be a key contributor and are committed to our presence here,” said Oh Tee Lee, Regional Director, South Asia Pacific, Axis Communications.

 The company has introduced its global partnership programs in India such as the Channel Partner Program for resellers, Application Development Program to assist software developers drive integration of Axis products into end-user solutions and Architecture & Engineering Program to support network architects, engineers and consultants who design and specify IP-based security systems.