BANGALORE, INDIA: Lenovo India today announced the inauguration of its first Flagship Store in Bangalore.

The new Store would house the entire range of Lenovo Think and Lenovo IdeaPad and IdeaCentre range of products for Consumer and SMB.

It combines brand display, product experience, information collection, consultation and sales and reflects the look and feel of Lenovo stores internationally, said a press release.

While inaugurating the store Amar Babu, managing director, Lenovo India, said, "The Flagship store embodies Lenovo's commitment to putting the customer first by providing the opportunity to experience our entire range of products and technology under one roof.”

He added that the store is a significant step to get closer to customers and reflects their changing focus towards retail as a key business tool and integrates with our overall business strategy for India.

The new flagship store represents a key change in Lenovo’s retail strategy as it will have a significant focus on the retail SMB segment. Going forward, there will be a major focus on enhancing the retail penetration through exclusive stores by as much as 30 per cent especially in tier 2 and 3 markets. This change of strategy comes from significant learnings from other key emerging markets like China and Lenovo is keen to capitalize on this trend and use retail as an effective strategic tool, said the release.