HPs new offering to help SMBs thrive in challenging times

SMB market

HP's new offering to help SMBs thrive in challenging times

New partner programs designed to help SMB customers quickly identify HP partners who can maximize their technology investments

Thursday, March 05, 2009

New services and solutions

HP broadened its Total Care portfolio with new services and solutions to help customers better grow and manage their businesses while using fewer resources.

HP Insight Remote Support software helps SMBs save time and money with simple, reliable and around-the-clock remote support. The software provides a direct link between SMBs and their HP solution providers, delivering continuous, automated and secure remote monitoring and fault detection services. Additionally, it generates service dispatches for hardware issues on HP servers and storage without active involvement of staff or support phone calls, helping avert disruptions.
Value-added resellers (VARs) get help entering the cloud services market, and SMBs can access critical applications as a monthly subscription service, thanks to HP’s agreement with USA.NET, a leader in hosting services. The agreement enables VARs in the United States to offer customers a comprehensive suite of private-label messaging and collaboration solutions, including Microsoft Exchange 2007, Microsoft Windows SharePoint Services, Commercial Messaging Services, Mobile Messaging, E-mail Archiving and Enhanced Messaging. HP and USA.NET’s collaboration ensures that VARs have comprehensive portfolios with a range of technology alternatives for SMBs.
Making it even easier to acquire critical server, storage and networking solutions when cash is tight, Total Care Business Solutions includes new discount purchase and financing offerings from HP’s Total Care portfolio for HP ProLiant and HP BladeSystem servers, HP StorageWorks storage and HP ProCurve networking. This affordably priced technology is configured and tested to help SMBs lower investment costs and simplify deployment. In the United States, customers also can receive rebates on discounted server bundles with the new HP Total Care Access Card.

Special offers and free resources

To help SMBs get the best value from the technology they need to manage and grow their businesses, HP unveiled special offers and free resources.

SMBs can receive up to $1,000 cash back and are eligible for a free Total Care Access card ($49 value), while supplies last, when they purchase new HP LaserJet or HP Officejet Pro printers with the HP Trade-in and Save offering. Customers also receive free recycling of their old printer for added cost savings and convenience.
To help SMBs grow their business, HP has expanded the HP Creative Studio for Business, a comprehensive web-based resource, to include the Small Business Marketing Guide, an online community focused on small business marketing. The community will provide free advice on do-it-yourself brand marketing strategies and feature a series of webinars and articles by prominent small business experts, including John Jantsch, Guy Kawasaki and Anita Campbell.
HP is making it simple and affordable for small businesses to continue investing in technology with several financing promotions available through HP Total Financing. One offer is a zero percent 12-month promotion that allows small businesses to invest in new technology while managing cash flow; after term the equipment can be purchased for one dollar. Another offer is a zero percent 36-month lease that provides a fair market value purchase option at the end of the lease term.

New partner programs enhance SMB customer experience

The HP Solution Partners Organization has enhanced its award-winning PartnerONE Program to help reseller and distributor partners serve SMB customers.

SMB Elite is the latest addition to HP’s portfolio of PartnerONE Elite designations, designed to help customers easily identify HP reseller partners with technology expertise and training in specific technology solutions and markets. SMB Elite will bolster the tools, resources and marketing support HP provides to channel partners serving SMB customers. SMB Elite is expected to become effective for HP partners on May 1.
Comprehensive deal registration-based benefits are being extended to all of HP’s 25,000+ partners in the United States, providing SMB customers with broader access to trusted HP partners who deliver solutions-based expertise and long-term IT support to maximize customers’ technology investments. Deal registration benefits are now available to all HP partners.

©CIOL Bureau

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