The company claimed said in a press release that its solutions cover every interaction with customers across the entire business and help improve internal business processes, enable closer management of new and existing customer relationships, increase revenues and decreases inefficiencies and provides management with timely and reliable insight to guide decisions.

“The Indian market today has demonstrated a shift to being more customer-centric in nature, considering clients as valuable assets,” said Vikram Suri, managing director, Sage Middle East and India.

“During a recession, buying behaviour shifts changes and refocuses more than it declines. The challenge here is for businesses to adapt to the new reality and be able to take advantage of growth when the upturn happens,” he added.

According to Suri, the new found focus towards customer relationships has made Indian marketing and advertising specialists more aggressive than ever in running their campaigns. “These campaigns and strategies have become increasingly sophisticated and have made use of newer technologies like the internet and social media.”

Sage Software offers customizable ERP and CRM solutions that easily conform to a company’s local requirements and helps solve business and operational challenges, it claimed. The company has over 1800 customers in India in sectors like Banking and Financial Services, Information Service Provider, Advertising & Media, Travel, Commodities Exchanges.

India’s CRM market, which includes on-premise and cloud based offerings, currently stands strong with revenues worth over $111 million in 2011 and is forecast to grow to $179 million by 2014, demonstrating a compounded annual growth rate of 17.4 per cent, according to a recent report from Gartner, a leading business intelligence and research firm.