The WEOW programme aims to help women-owned businesses grow their online presence. It will provide women entrepreneurs support on using various web-based technologies in their day to day business while increasing their outreach to their customer base.

The program is a 5-circle approach designed specially to cater to women entrepreneurs with varied degrees of online presence and expertise. It starts with building an online presence and moves towards collaborating effectively, connecting with customers, promoting their organisations to then tracking and optimising their online presence.

In a blog, the company said, “When we came up with this idea we started by speaking to a large number of women entrepreneurs across various demographics and with organisations that work with women entrepreneurs. We soon realised that they were true entrepreneurs and clearly not afraid to try new things, yet many were unaware of various products that can be used to leverage the full potential of the Internet, including some Google products and services, such as Google+, AdWords and Apps for Enterprise.”

“In fact,” the blog continued, “many of them didn’t even have an online presence. This led us to crystallising the idea into a program to increase the reach of technology with this community. The large number of women entrepreneurs in India made it a natural decision for us to pilot this initiative here.

As part of the launch event at Google Hyderabad, Yolanda Mangolini, head of Diversity and Inclusion at Google, spent time with 30 women entrepreneurs from from various national organisations like FIWE, COWE, TIE.