Navigating the new normal: Consider introducing different versions of your products or services.

Live a little: After years of navigating through a tough economy, people are tired of cutting back and, while they can’t afford to really let lose, they’re eager for little treats or luxuries that make them feel better.

Marriage optional: More and more women are opting to delay marriage or skip it altogether. This could mean they are living with a significant other, living with roommates, living alone or even becoming single moms.

Also read: Dell unveils disaster recovery soln for SMBs

Celebrating aging:  Keep in mind that boomers buy products and services not just for themselves, but also for their aging parents, their kids and their grandkids. And remember, the best way to lose a boomer customer is to treat him or her like a “senior”—so make accommodations if needed, but don’t make a big deal about them.

Objectifying objects: As the world increasingly goes digital, an interesting trend is occurring: New premiums are being placed on actual objects, since they’re becoming increasingly rare. If you offer products or services digitally, think about tactile “extras” you could sell along with them, or ways your customers can use digital tools to create physical goods.

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