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NEW DELHI, INDIA: Lenovo today announced clear intentions of leading the transformation in the Indian consumer PC market by launching seven new products across multiple segments. The ambitious product line-up caters to a broad segment of consumers – from Lenovo C300, the ultra-sleek, affordable, All-in-One PC, to the trendy, thin and light Lenovo IdeaPad U350, Y450 and Y550 notebooks that are loaded with cutting-edge features that defy size, to the aggressively priced Lenovo G Series notebooks for value conscious consumers, and the Lenovo IdeaPad S10-2 netbook – the new range has it all!
Lenovo's new products for the consumer segment emphasize thoughtful designs and new form factors. The products launched today include: The new, affordable All-In-One, Lenovo C300: Attractive, ultra-sleek, single-unit desktop PC that does not have a separate CPU. It has a 20" slim monitor and an in-built TV-tuner too! Small in space, BIG on features! Lenovo IdeaPad U350: Fashionable, ultra-thin and ultra-light 13" notebook with rich performance and stunning entertainment features. Small in size, BIG on performance! Lenovo IdeaPad Y450 and Y550: Multimedia-ready 14" and 15" notebooks with 16:9 glossy, widescreen panels and NVIDIA GFX graphics for gaming and smooth HD video playback. Small in size, BIG on entertainment! Lenovo G430 and G550: Thinner, lighter and affordable entry-level 14" and 15" notebooks with DVD burner and optional HDMI ports. Small on the wallet, BIG on value! Lenovo IdeaPad S10-2: Feature-packed 10" netbook with larger touchpad, and additional ports for better connectivity. Small in size, BIG on connectivity!
"With trendsetting design, exceptional engineering, cutting-edge capabilities and great price range in our new product line-up, Lenovo takes a giant step in the Indian consumer PC market today. We're proud to be the leaders in All-in-One PCs, a brand new category we created with the launch of the Lenovo IdeaCentre A600 and consolidating that lead with today's launch of the Lenovo C300. Besides the All-in-One, the new range has something for everyone combined with the trusted and reliable Lenovo service and support tag, making it an irresistible buy," said Amar Babu, MD, Lenovo India.
On Lenovo's India focus, Babu added: "A significant part of our business focus will be on growing consumers in critical markets such as India. Our priority is to streamline operations to drive down cost, improve time-to-market, and offer consumers innovative and affordable PCs across a full range portfolio from value to mainstream and premium."
Commenting on the announcement, Rajan Anandan, MD, Microsoft India said, "Microsoft's Windows strategy focuses on enhancing the user experience through productivity, ease and optimization. Lenovo, with its brand equity, partner community and product range is a key partner in delivering this promise to the Indian customer. We are delighted to partner with Lenovo to support the expansion of their product line up. Now, a vast range of customers across segments will be able to experience the combined value of Lenovo's brand promise with Microsoft's software prowess."
According to Prakash Bagri, Director – Marketing, Intel South Asia, "When we introduced Intel Centrino six years ago, Intel changed the computing landscape with our mobile innovations. Now, simply said, we have improved virtually all aspects of Intel-based notebooks, making it the most popular and fastest growing computing market segment in the world. The various new notebooks and desktops from Lenovo, based on Intel platforms, span virtually every category of mobile computing, offering consumers a greater choice than even before."
At today's multi-product launch, Lenovo also indicated collective strategic actions it will implement to enable further growth in India. Backed by a new global structure that focuses on both emerging markets and mature markets to serve its customers better, Lenovo India's go-to-market strategy has also been streamlined to extend its reach into tier-2, tier-3 and tier-4 cities, leverage its retail network more effectively in major cities and empower its business partners.
