BANGALORE: Samsung Electronics, the digital technology provider, today enhanced its Printer line-up with the launch of 8 new, advanced printer models in the Laser Printer, Multi Function Printer and Network Printer categories, including the Smallest Laser Printer-ML1666.

The company is targeting a 30 per cent market share and a 58 per cent jump in volumes in the Year 2010 based on its considerably enhanced product offering, strengthened distribution channel and a sharper focus on B2B business, said a press release.

Ranjit Yadav, director, Mobile and IT, Samsung Electronics, “Printers, LCD Monitors and Note PCs are the growth drivers for our IT Business this year. Within the printing space, our enhanced lineup across both the entry level as well as the mid/hi end coupled with our enhanced distribution this year, especially at the Tier 2 and the Tier 3 channel levels, should see us emerge as a strong No.2 Player in the market.”

He added that with a sharpened focus on the B2B business, the company is expecting this business to contribute 30 p.c to its Printer Volumes this year.

The highlight of the launch was the smallest laser printer which introduces intuitive printing with “One Touch” feature . It has an impressive 16 pages per minute speed and offers an intuitive printing experience by incorporating a number of easy to use one touch features into the product design.