BANGALORE, INDIA: Dell on Tuesday revealed the findings of a study conducted by Hansa Research, which involved not only a comparison of claims made by leading printer manufacturers but also a survey conducted amongst resellers to determine the cost per page (CPP) and cost of operation (COO) for various Laser printer models.

This study is aimed at understanding the commercial laser printer options that could help Small and Medium Businesses (SMBs/SMEs) optimize their total cost of operation. The study highlights efficiencies of Dell laser printers in terms of speed and cost, thereby reiterating Dell’s claim of its commercial printers manage business costs, by reducing the total cost of operations.

SMEs need to maximize every resource as they strive for business growth. Printing is one such expenditure that when managed proactively, can help reduce business costs and hence this study serves as a reference point to all SMEs that are exploring printing options.

Commenting on the report, Shishir Singh, director – Product Marketing, CSMB, Dell India, said, “At Dell, we are focused on helping businesses operate efficiently and making the most of their IT, so they can simplify day-to-day tasks, increase productivity, and focus on innovation. This study carried out by Hansa Research reiterates our commitment to serve SMEs with products that are best suited for them.”

He further added, “Our Laser printers help SMEs maximize their investment and achieve exceptional long term value, with feature rich products at affordable purchase prices and low total cost of printing. This along with our commitment towards improving the customer experience for all products while giving our customers the power to do more is what makes Dell a formidable player across categories, including printers.”