As per the agreement Ozonetel-hosted cloud telephony platform KooKoo will provide the telephony interface, while Gharpay will take care of the logistics for collecting payments. The companies will be able to offer a ‘pay cash after/before delivery’ payment option to customers who do not want to use their credit or debit cards over the phone.

“Partnering with Gharpay gives Ozonetel the ability to provide customers from e-commerce /e-tailing verticals and service verticals, the most efficient offline payments through IVR,” said CSN Murthy, funder and CEO, Ozonetel.

“The combination of ground breaking innovation in cloud telephony from Ozonetel and Gharpay’s cutting edge technology in cash payment network for e-commerce/e-tailing industry is a potent combination. In India over 95 per cent of retail transactions still carried out through cash,” he added.

According Arpit, CEO of Gharpay, “We are pleased with growth of e-commerce and e-tailing business in India. We look forward to working with Ozonetel and Kookoo to ensure that e-commerce/e-tailing players are able to easily and cost-effectively deploy and use our service for cash on delivery option.