SportsNest (www.sportsnest.com), funded by Blume Ventures – a micro-venture fund that invests in tech-enabled businesses with seed funding of up to $250K – is lead by a team of entrepreneurs and ex-sportsmen and is aimed at creating a differentiated online experience while purchasing sporting and outdoor gear, said a press release.

SportsNest currently has over 25 categories for men, women and children that include clothing, footwear, fitness and adventure equipment. Over 5,000 products are available on the online store today and this is slated to go up to 25,000 SKUs soon.

Customers can get their products shipped for free across India with an option of ‘cash-on-delivery’ and also have access to 24X7 customer care.

“With over 10 million e-commerce users in India, the digital consumer story is growing at an exponential pace due to its user friendly format,” said Sanjay Rao, Director, SportsNest.

“However, sporting, fitness and adventure segments are rather underserviced despite increasing demand. Customers do not have easy access to a wide range of latest products, accessories or brands. Therefore, by offering these on an online platform and combining it with expert advice and other value adds, we intend to create a whole new segment within the sports category,” he added.

In addition to the online store that is up and running, SportsNest plans to give its customers the ability to experience its products and buy them offline as well.