Samsung bullish on netbook segment

Samsung bullish on netbook segment

The company is aiming to achieve seven to eight percent of marketshare in the notebook and netbook sections in next one year

Wednesday, September 16, 2009

NEW DELHI, INDIA: Having entered into the IT segment a year before, Samsung India is now eying the netbook business and the company is targeting to achieve seven to eight percent of marketshare in the notebook and netbook section in next one year.

Though the presence of Samsung in PC business has not yet become very significant, the company is confident that it would soon get the recognition of a volume capturing company.

“We started our operation in IT segment just a year back. Looking at the market trend, netbooks and notebooks have got high potential and Samsung India will focus on this segment. This is the first time that we are selling these products in the Indian market and we are confident that our channel strategies, value-added features and cost-efficient product range will drive us to the top five in the country,” said Seongwoo Nam, SVP and general manager—Computer Systems Division, Digital Media and Communications Business.

Samsung India is expanding its presence for notebooks from the top nine cities to a pan India performance by next year. The company is present in the large format retail stores like Croma, e-zone and the contribution of LFR to their notebook sales is estimated to be around 10 percent.

To get a large marketshare, Samsung is aiming at developing products that are designed to meet the requirements of the local customers.

Talking about the challenges, Nam mentioned, “A big challenge that we are facing in market is the brand awareness. Since we entered the IT business only a year before, customers are not yet fully aware of the brand. However, we are moving step by step and by next year, Samsung India will have higher visibility.”

Touching upon the verticals that the company will target for the notebook segment, Ranjit Singh Yadav, director— IT business said that Samsung is extensively focusing on the consumer and the education segments as they are the emerging buyers of netbooks.

“We also want to increase our channel presence from around 600 channel partners to around 1,000 plus partners next year,” Yadav added.

He further mentioned that the netbook market globally is expected to grow to 42 million units from 28 million units this year and in India it is expected to double this year from around 200,000 units to around 3,00,000 to 5,00,000.

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Jaya said on 9/23/2009 9:28:44 PM:
Samsung entered the notebook market quite late and they targeting 7-10% market share does not look realistic. Consider this-the market leaders are HP, Lenovo, Dell, Acer, HCL, Asus and Sony are big players in this market. If Samsung has to improve its marketshare they need to do target campign..bring their prices on par with the rest of the industry, improve logistics for availability.

to Jaya