TORONTO, CANADA: A recognized industry leader in advanced IP service fulfillment solutions, Sigma Systems announced today that Michael Campbell, the company’s director of product management, will speak on “Capitalizing on Commercial Voice Services to SMBs,” at the Society of Cable Telecommunications Engineers (SCTE) Commercial Services Ontario Chapter Fall Meeting.

The meeting is set to take place on October 21, 2008 at the Premier Banquet and Convention Centre in Richmond Hill, Ontario.

In his address, Campbell will discuss how cable operators can operationalize the fulfillment of complex hosted commercial voice services using Voice over IP (VoIP) and effectively tap into the small and medium business market.

“Telecommunications service providers have been reluctant to roll out VoIP to small and medium businesses for fear of cannibalizing their existing TDM customer base,” said Campbell. “This presents an opportunity for cable operators who through VoIP can offer hosted commercial voice service with lower monthly recurring charges for SMBs.”

In order to successfully deploy commercial VoIP to SMBs, Sigma Systems advises cable operators to focus on:

• Features – MSOs need to offer compelling, flexible feature packages that address customers’ specific business needs, instead of a one-size-fits-all offering.
• Functionality – SMB customers will demand administrative and self-care web-based portals to add new business users and enable autonomous control of feature profiles and preferences.
• Flexibility – Compared to residential service, commercial voice solutions are more complex and require automation for efficient service delivery.