NEW YORK: Register.com, a leader in web services and domain registration for small businesses, has announced several initiatives in honor of National Small Business Week.
Over the past year, Register.com has witnessed a growing number of small business owners turning to the internet as a cost effective way to find new customers and increase revenue. "We work with almost a million small business customers every year and we have seen that many of them are turning tough economic times into opportunities for growth by creating or expanding their web efforts," said Register.com Chief Executive Officer Larry Kutscher.
In honor of Small Business Week 2008, Register.com is offering a 15 per centage discount from April 21-April 27 on new domain names or on any of its professional services. Just go to www.register.com or call us today toll free at 1-877-316-8164 and speak to one of our web experts. Mention the invitation code 15forSmallBiz to take advantage of this limited-time offer.
To share information about how small businesses can succeed online, Register.com has added several new articles to their Small Business Learning Center. These articles further exemplify how bringing your small business online can maximize exposure and improve sales:
Register.com asserts that the most cost effective way to maintain contact with current customers and solicit new ones is through the use of a website and during National Small Business Week the company hopes to encourage even more small business owners to get online. "The web has experienced record growth over the past three years," comments Kutscher, "still, only about half of the small businesses in the US have a website - and those without a site are missing opportunities. This is why we're doing some special things during small business week - to encourage small businesses to make the move to the web today."
Additionally, throughout Small Business Week 2008, Register.com will be issuing a variety of thought leadership commentary and editorials on a daily basis highlighted by Larry Kutscher's "5 Web Tips Every Small Business Owner Should Know." This is meant to provide vision, provoke thought, and stimulate growth for those we consider to be the true backbone of the American economy, the small business community.
5 Web tips every small business owner should know
Maximize your brand's potential
With a good, professional website your business can easily compete with the big guys in your industry. The power lies in the quality of your site - and it's not difficult to create a site that looks great and offers customers the information they need in a clear, easy to digest way. With a site like this, your online brand can make your customers see you in a whole new light.
Develop an Internet strategy
Regardless of your industry or the size of your business, you can leverage your website to find new customers, serve your existing customers and convert more leads to sales. When deciding to make the jump online, take time to choose the proper domain name, upload all necessary content and be prepared to keep the site fresh, with timely updates and deliverables.
Utilize search engine optimization
On the web, search engines are the best way for customers to find you. Companies that appear on the first page of search engine results greatly increase their chances of gaining new business. Two simple ways to maximize SEO are to identify and incorporate keywords into the text on your homepage and getting other websites to link back to you.
Take pride in customer service
No matter how big or small your company, the importance of good customer relations directly impacts success and the web offers some great new ways to provide great service to your customers. Some services to consider implementing include: dedicated service inquiries email, live online chat, and posting easily accessible FAQs on your site.
Staying competitive in tough Economic Times
There are plenty of proactive and cost effective ways to manage your business during tough economic times. The cheapest and most effective way to reach your customers is through the Internet. Think about using your upcoming government tax credit to help optimize your website and be more competitive. More and more consumers are turning to the web for answers - so make sure you're out there!
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