"Smart businesses are developing online marketing strategies that sit alongside their traditional business and marketing plans, and they're optimizing their websites for search engines, so they can be found when their prospective customers are ready to buy," said Lancaster. "Dot Marketing is all about helping businesses get more profitable results from their websites using the most suitable strategy and type of website marketing -- from Blogs to Search Engine Optimization or participation in Web 2.0 services like Twitter."

"Our services are designed to attract quality website visitors who will convert into customers," she said. "Whether that's more leads, sales or product views.

"Importantly, Dot Marketing adopts a flexible approach, well suited to the variable budgets of the SMB market. "We can handle both strategy and implementation, or strategy alone, allowing the client to minimize costs and implement inhouse," added Clare.

"In today's economic environment, businesses,  particularly SMBs, are right to watch their spending," she continued. "It's now more important than ever to receive tangible results from any marketing spend."  "And that's the beauty of the Internet," she said. "Every thing's one hundred percent measurable. With the right strategy, you can precisely monitor the return on every single cent you invest. That makes it ideal for all budgets."

Throw in social media services like Facebook, LinkedIn and Twitter, and their accelerating adoption by businesses around the world, and, according to Clare, you have "a marketing media with unbeatable reach, immediacy and measurability.

"The Internet is the world's second most commonly used medium after television, and 85 percent of people use search engines to find new sites. Now, smart businesses know that an effective online presence is an essential business asset. They also know it doesn't just happen by itself. Just like traditional forms of marketing, online marketing requires a sound strategy and expert implementation," Clare said.