SEOUL, S.KOREA: South Korean electronics major Samsung Electronics further expanded its portfolio of smartphones with the launch of three new models in its Wave series, namely, Wave 3 , Wave M and Wave Y.

Powered by Samsung's own bada 2.0 platform, the new handsets bring together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, voice recognition and Near Field Communication (optional), said Samsung.

It enables smartphone users to experience advanced services such as photo and file sharing without Internet networking, mobile payment and transport pass-card recharge, it claimed.

With the launch of economy models like Wave M and Wave Y, running on its own operating system, Samsung is not only aiming to expand its market share in the low-end segment, but also it wants to further strengthen its software presence.

Recently Samsung had unveiled four new models running on Android platform. The Wave series will allow access to Samsung Apps, which has around 13,000 applications.

“A global cross-platform communication service links all your friends and contacts instantly. Micro-communities can be set up through group chat, while a web client allows the sharing of content and conversations between mobile and PC,” it added.

Samsung said the Wave 3 includes Samsung's integrated Social Hub and Music Hub, allowing the purchase and download of tracks and albums over-the-air.

On the other hand, Wave M allows users to keep up-to-date with their hectic social lives with ChatON and Social Hub, it added. ChatON is a proprietary mobile communication service that works across all major mobile devices.

And, the Samsung Wave Y is the perfect device to introduce new users to the world of smartphone experiences, claimed the handset major.

“Smartphones are gaining popularity by the day. The new additions to the Wave portfolio are the first to benefit from the power of our bada 2.0 platform; the full extent of our commitment is clear to see in each device. We’ve produced easy-to-use smartphones that will inspire the market,” said JK Shin, president and head of Samsung's Mobile Communications business.