Akai forays into Indian mobile handset mkt

NEW DELHI, INDIA: Japanese consumer electronics brand Akai today announced its entry into the mobile handset segment in India with the launch of 10 models in the dual SIM (GSM+GSM) category.

Akai said the handsets are priced between Rs..1895 and Rs..7995 and are available across 8000 retail outlets in the country. The company also said it is targetting to increase the number of outlets to 20,000 by end-September 2010.

Akai branded mobile phones will be sold in India through Global Brands Enterprise Solutions Pvt. Ltd., which has the brand rights for India, Sri Lanka, Bangladesh and Nepal, it said in a press release.

Apart from dual SIM, the features of the handsets also include full touch 3-D user interface, wi-fi, long lasting battery, large high resolution QVGA screen, expandable memory, wireless FM with recording, high definition video recording, compatible with social networking sites, e-book compatibility etc, said Akai.

While announcing the launch of the new handsets, Pranay Dhabhai, managing director, Akai India said, the company hopes to become a prominent player in the Rs.. 700 billion mobile handset market in the coming years.

“We are expecting an overall turnover of Rs. 435 crore by July 2011 and mobile sales are expected to contribute around 40 per cent of the total revenues with targeted monthly sales of one lakh handsets from October onwards,” he added.

Dhabhai claimed that Akai is the first multi-national brand to be introducing a complete range of mobile handsets based on dual SIM platform which is presently dominated by local Indian brands.

“The mobile handset market in India is growing rapidly and there is a great demand for quality handsets. With Akai mobiles now being available in India and with our global expertise and understanding of Indian consumer needs, we will be giving a tough time not only to the Indian brand dominating the dual SIM segment, but also the other Multi National brands dominating the Indian mobile Industry,” he added.

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