BANGALORE, INDIA: Talisma Corporation Pvt. Ltd., a provider of Customer Relationship Management (CRM) solutions to the Asia-Pacific and European markets, announced today that it plans to increase hiring in India in 2010.

With the acquisition of Talisma by Campus Management in 2008, Talisma’s India headquarters achieved year-on-year growth of 40 per cent in international markets, said a press release.

Talisma saw a 120 per cent growth in client wins in the second half of 2009, compared to the business’ first half performance. In the fourth quarter of 2009, it won clients like Maruti Udyog, National Stock Exchange, Manipal University, and TPI, said the release.

“The market is creating more urgency around customer service and responsiveness,” stated Raj Mruthyunjayappa, managing director of Talisma’s India headquarters. “More rapid and personalized communication and the need for lower cost marketing automation are driving up demand for CRM applications and our platform’s integrated capabilities across sales, marketing and service have carried us forward,” Mruthyunjayappa added.

Banking and financial services have proven to be the Bengaluru-based Talisma’s most durable verticals. However, Talisma earned increased attention in postsecondary education as well as the government sectors. The organization also is rolling out a pre-packaged CRM solution for small and medium businesses.

Talisma’s products offer customers a CRM application that is at once flexible to fit the needs of many departments within an organization, while also being interoperable with other enterprise systems and portals.

Talisma CRM is widely deployed in higher education, banking and financial services, business process outsourcing, travel, online retailing, and other industries demanding a broad scope of functionality and power, the release added.