Can Cisco UCS serve a challenging shot to rivals?

Can Cisco UCS serve a challenging shot to rivals?

The company tries to differentiate itself in the systems market space, with Unified Computing System

V. Sudhakshina

Thursday, March 19, 2009

Competitors keep cool

Competitors are still maintaining cool about Cisco's move as they very well know for a fact that it would be highly difficult to crack into computing, storage space and virtualization.

HP believes that UCS would not make any significant impact on their business.

“HP has a strong position in the grid server and networking space. We have been in this space for a long time and are ready with the entire gamut of products,” says Subhodeep Bhattacharya, country manager, India and SouthAsia, HP, ProCurve Networking.

“This additional launch by another company doesn't make any significant impact on us. It is up to the customers to decide on what they want,” he adds.

According to Karthik RamaRao, director - technology system practice, Sun India, "Blade is a huge market for us and we see a plenty of opportunities still coming for us”. He thinks that the server market has already got enough players and the entry of Cisco is just and adds to the list.

“It is interesting to see a networking company like Cisco to get in to the server segment,” he quips.

Karthik RamaRao says the market is already competitive. Cisco is rather a late entrant and it would be good to wait and watch what strategy they are planning.

“We as such do not foresee this as big challenge or competition and have our own robust planning for the future,” he adds.

Thus it is pretty clear that, the already present well-positioned vendors do not see this as big competition.

Speaking about trying to create competition with its partners, Andre Smit, managing director, Data Center Sales, Cisco, said, “Our focus is on market transitions, market expansion, world-class partnerships and innovation, it’s not on a product, and it’s not on entering someone else’s market.”

Further adding on the company's view of cooperating with other vendors, Smit said, “We are going to interoperate with everyone in the data center, our technology allows it. We started with a clean slate and have been able to build this with no legacy, so we are able to inter-operate with best-of-breed technologies across the data center.”

He says Cisco's responsibility as leaders of the tech industry is to ensure that the company keeps its customers as top priority amidst shifting competitive dynamics.

So, what do you think, will Cisco be able to create a storm in the server market? Or will it be a mere storm in the teacup, as its competitors would like it to be?

©CyberMedia News

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Anand N said on 5/4/2009 4:04:12 PM:
good try, but in my opinion this article needs some more efforts n info content in detail to be more precise, clear n a better one...

to Anand N

Vishaal said on 4/22/2009 4:03:54 PM:
Cisco is poised well to make business sense out of UCS, since it has a wide portfolio of hardware, and related service offerings to sustain for a reasonable time.... good move!

to Vishaal

Narasimhan said on 4/1/2009 3:18:24 PM:
There was a typo in my previous comment...pl find the latest version of my comment Hi, the writer has done a proper research while writting this story. Cisco is hyping its blade product to compete with establishd players such as HP, IBM, Dell for that matter. And Ciscos mangement console is very basic tools and does not offer granuality.

to Narasimhan

Narasimhan said on 4/1/2009 2:47:33 PM:
Hi, the writer can done a proper research while writting this story. Cisco is hyping its blade product to compete with establishd players such as HP, IBM, Dell for that matter. And Ciscos mangement console is very basic tools and does not offer granuality.

to Narasimhan

Karthy said on 3/19/2009 6:31:56 PM:
Cisco’s new foray into the market could trigger a wave of mergers and acquisitions. Ciscos entry into this market, adds credibility and validates the market. This news article is well-written and well-researched.

to Karthy